[CASE STUDY] How One Health Coach Reaches a Captive Audience with her Message of Hope and Freedom.

The magazines aren’t just drumming up business, they’re further establishing her as a respected and credible resource who is serious about serving her clients.

Tami Stackelhouse is the Fibromyalgia Health Coach and the founder of the International Fibromyalgia Coaching Institute. She is also the author of two books on the topic. Writing books gave Tami a way be seen for her authentic expertise and for her desire to help others to live a better life with the chronic disease.

Her books have helped her to transform her 1-to-1 coaching program into a full blow institute for learning, The International Fibromyalgia Coaching Institute, with an intensive curriculum that trains and certifies others in her proven method for those with the disease to find hope and freedom from Fibromyalgia symptoms and pain.

A fibromyalgia patient herself, Tami knows first hand that most newly diagnosed fibromyalgia patients are unaware of all their health and wellness options, most specifically how fibromyalgia health coaching is reducing pain, doctor's visits and healthcare expenses. With the opening of the International Fibromyalgia Coaching Institute, and a growing list of certified advisors and coaches, her work has the potential to help countless people struggling to live with the disease.

The problem: Many newly diagnosed fibromyalgia patients, generally head toward traditional Western medicine and are unaware of all of their holistic wellness options and the documented benefits of coaching in this area.

The challenge: Tami knew that if should could offer a sense of what fibromyalgia health coaching is all about and could lead an audience to take a deeper dive into her books, and ultimately into her practice, that she and her Institute graduates could transform more lives.

One of Tami's strongest assets is the relationships that she has with a network of supportive health practitioners - such as fibromyalgia physicians, chiropractors, podiatrists, nutritionists and others. Although health partners welcomed her to leave her books in their doctor's office waiting rooms, she sensed that a long form book was a risky bet because it was less likely to convey her message as quickly and powerfully as a colorful, print magazine.

The solution: With its easy to digest headlines, infographics, and short stories, an informational brand magazine would carry her message to the captive audiences already waiting in doctors’ reception areas. With her face and name prominently on the cover of Fibromyalgia Coaching Magazine and her transformed clients' stories inside, she instantly positioned herself as the coaching authority for helping people with fibromyalgia.

With more and more graduates coming through her IFCI Institute, the magazines provide a marketing tool that everyone could use to grow their relationships and launch their practices. The magazines are bringing more awareness to the fibromyalgia health coaching options, which in turn supports her growing network of coaches and advisors who can help even more people around the world.

In addition to doctors' waiting rooms, Fibromyalgia Coaching Magazine has served as a memorable and helpful freebie to participants at health walks - such as the National Fibromyalgia Walk-a-thon.

As an author, who has poured her heart, wisdom and experience into two long form books, Tami is choosing her custom magazine in lieu of books as the go-to giveaway for marketing events, and other in-person networking opportunities, because she knows that an audience is more likely to flip through the pages of a magazine with the title Fibromyalgia Coaching Magazine, before they might commit to a reading of her full length paperbacks that they didn't choose for themselves.

As an added bonus, and a clear way to measure ROI of her magazine venture, magazine readers are offered a Free Book and a link that access her list of coaches and advisers.

The magazines aren’t just drumming up business, they’re further establishing her as a respected and credible resource who is serious about serving her clients.

Here's a sample of Fibromyalgia Coaching Magazine. Let me know what you think.



Gina Daschbach is the Founder and Chief Creative Officer of Perooz | The Magazine Creator is a boutique media company based in Piermont, NY helping businesses to create tangible connections with their brand.

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